Product Overview
TravelUp is a website that helps users find vacation destinations by time, number of travelers, and budget based on algorithm-generated recommendations. The website also allows users to further edit the generated travel plans, collaborate with travel partners, and export plans easily and quickly with the help of AI recommendations in most steps.
Time
Jan 2023 - May 2023, 16 weeks
Role
Contributed to the whole product design process
Organized three rounds of design iteration
Team
5 Product Designers
Design Process
Problem Statement
With so many options offered by current travel websites, it’s hard for users to choose one that fits their preference
Solutions
Help users to narrow down the options
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Insights Gained from User Research
How the features of our product could be adapted to different needs?
If users don’t have a destination, we can help them find a destination based on their available time to travel, the number of travelers, and their budgets
If they have a destination due to their specific purpose, like visiting friends or businesses, but they do not know the places well enough to make detailed itineraries or do not care to spend the time and effort, we can generate the entire plan for them that will always be flexible and updated with real-time tips and reminders.
Decision of Information Architecture
There are large amount of information in our website. It’s important to design the information architecture of the website to help users choose their expected destination based on their preference and provide them a thorough travel plan with all the information they need.
Also, this information architecutre provided us designers clear blueprints.
